Motion by Design

For IVECO, design is not an afterthought or a styling exercise – it is a 360-degree discipline and a decision-making method that puts people at the center of every choice. Rooted in Italian craftsmanship and a rigorous engineering ethos, Motion by Design turns empathy into form and function: we ask what a person needs to do, how they feel while doing it, and how the vehicle can quietly enable both.

Design at IVECO shapes vehicles, systems, services and space – from the human ergonomics of the driver’s seat to the clarity of an in-vehicle interface, from the tactile quality of materials to the logic of a service interaction. It is the methodology that aligns beauty with usability, emotion with durability, and presence with performance. The result is motion that appears effortless: silhouettes that read at a glance, controls that feel inevitable, systems that anticipate rather than interrupt.

Practically, this means design choices are validated by people-first research, cross-disciplinary prototyping and engineering constraints – not by trends. It means sculpted exteriors that reduce drag and inspire pride; cabins that reduce fatigue and increase focus; digital interfaces that present complex data as clear, human decisions; and services designed around real workflow, not internal convenience.

Designed in motion. Driven by purpose.

Motion through Experience

For IVECO, experience is not a touchpoint – it’s a journey. A continuous flow that removes friction, adds clarity, and empowers every driver, fleet, and business to move with confidence.

Guided by Italian warmth and engineering precision, experience becomes the way we transform technology into something intuitive, seamless, and deeply human. Motion through Experience means that every interaction matters.

From the moment a customer configures a vehicle, to financing, ordering, tracking, servicing, and renewal – each step is connected with purpose.
Digital and physical worlds move together, forming a single ecosystem designed to simplify decisions and build long-term trust.

This is innovation you can feel: interfaces that anticipate needs, data that supports smarter operations, systems that communicate transparently, and services that respond proactively.
By reimagining the entire customer journey, IVECO delivers not just uptime – but peace of mind.

Innovation you can feel – in motion.

Motion as Family

At IVECO, movement is shared. It’s built by the hands, hearts, and hopes of the people who drive our vehicles, service our fleets, design our products, and trust our brand every day.

Motion as Family is the belief that progress is not something we deliver to people – it’s something we build with them. Rooted in Italian humanity, this philosophy transforms relationships into partnerships and customers into community.

Drivers are not users – they are the face of the road.
Dealers are not channels – they are ambassadors of care.
Employees are not resources – they are the spirit of the brand.
Together, they form a family in motion.

This pillar gives shape to an IVECO that listens, supports, and elevates people. Through training, empowerment, dialogue, and transparency, everyone moves forward together – connected by shared ambition and mutual respect. Inside and outside the company, Motion as Family creates belonging, consistency, and pride. Because when people feel seen, valued, and supported, they move with confidence.  And when they move, the world moves with them.

We move as one.

1975 - 1984

The age of rationalisation

IVECO (Industrial Vehicles Corporation) was born in 1975 from the union of five historical brands, each of which made significant contributions to the history of the commercial vehicle sector in Europe: Fiat Veicoli Industriali – which included Officine Meccaniche and Lancia Veicoli Speciali – the French Unic and the German Magirus-Deutz.

Between 1975 and 1979, IVECO’s range consisted of over 200 basic models and more than 600 versions. Following the merger, the newly formed IVECO initiated a process to rationalise its product range, production plants and sales network to optimise production and create vehicles that carried forward the legacy and know-how of the original brands.

IVECO achieved its first major success in 1978 with the launch of the Daily, a light commercial vehicle synonymous with reliability and still today a brand icon. In 1984, IVECO launched the TurboStar, a heavy road vehicle that became a best-seller in Italy and a major player in the European market, reaching the milestone of 50,000 units sold in 7 years.

1985 - 1994

Pushing the boundaries

In 1986, IVECO acquired ASTRA and formed the IVECO Ford Truck Ltd, a joint venture with Ford’s European truck business. In 1990 it acquired the Spanish Pegaso and, in 1991, the English Seddon Atkinson.

In the 1990s, IVECO entirely renewed its product range with the EuroCargo, EuroTech, EuroTrakker and EuroStar vehicles. The EuroCargo and EuroTech were crowned ‘Truck of the Year’ in 1992 and 1993, respectively, marking the first time this prestigious title was awarded to the same manufacturer in consecutive years.

1991 marked an important milestone for IVECO in China, where the first TurboDaily production line was inaugurated at the Nanjing Motor.

1995 - 2004

Mission-oriented: an award-winning evolution

In 1995, IVECO established the Light, Medium and Heavy Business Units to organise its truck product ranges, adopting a more mission-oriented approach.

In the same year, the Overland project kicked off, bringing IVECO vehicles across remote areas, overcoming extreme terrain and weather conditions.

In 1999, the newly launched Daily City S2000 was awarded the International Van of the Year title.

In 2000 the industrial complex in Sete Lagoas, Brazil, was inaugurated.

In 2002, IVECO introduced the Stralis heavy truck which earned the Truck of the Year title in 2003.

2005- 2014

The era of legendary sponsorships and new range debuts

The IVECO long-standing relationship with the world of sports began in 2006, when it sponsored the Winter Olympics in Turin.

In 2007, IVECO sponsored the legendary All Blacks rugby team from New Zealand, marking this partnership with a specially designed black livery with white Maori tattoos for the Stralis and Trakker vehicles.

In 2008, in partnership with Qualcomm, IVECO introduces the very first telematics fleet management and driver assistance program Blue&Me Fleet.

In 2009, IVECO began its sponsorship of the Moto GP as Truck and Commercial Vehicle Supplier, alongside its ongoing historic partnership with Scuderia Ferrari, providing vehicles for transporting the Formula 1 team’s race cars and equipment to world championship circuits.

In 2012, IVECO won the 33^rd Dakar Rally as official sponsor of the Petronas De Rooy team with Dutchman Gerard De Rooy behind the wheel of an IVECO Powerstar.

During those years IVECO completed the redesign of its range with the introduction of the EcoDaily (2009) featuring a new engine and optimised cost-efficiency; of new Stralis Hi-Way, which was crowned “International Truck of the Year 2013“, and of the New Daily awarded “International Van of the Year 2015“.

The year of IVECO’s 40th anniversary saw also the launch of the new Eurocargo, the truck the city likes, ideal partner in urban missions, that won the truck of the “Truck of the Year Award 2016”.

2015 - 2026

The era of growth: successful strategic partnerships and a multi-energy approach.

IVECO committed to becoming “net-zero-carbon” by 2040 through a multi-energy strategy that deploys multiple technologies based on their ability to meet customer operational needs, ranging from diesel and HVO, natural gas and bio-methane, battery-electric and hydrogen.

A pioneer in alternative propulsion solutions, IVECO launched the Stralis NP (Natural Power) in 2016, the first natural gas-powered truck for long-distance haulage. To this day, IVECO remains the European market leader in natural gas commercial vehicles, both CNG and LNG technologies, depending on the mission.

In 2018, IVECO triumphed at the FIA European Truck Racing Championship, thanks to Jochen Hahn’s great performance driving his IVECO Stralis.

This decade saw IVECO build an “ecosystem of Partners” with leading, innovation-oriented Companies with the aim of driving innovation, economies of scale and technological advancements, and accelerating the transition to sustainable mobility solutions: Amazon Web Services to push the boundaries of onboard connectivity; Plus to explore the future of automated driving to reduce driver fatigue, improve road safety, and increase fuel efficiency; in 2024 with Hyundai Motor Company to develop electric commercial vehicles for European markets; and with Ford Trucks for the development of a new cabin for heavy-duty commercial vehicles.

In 2019, the new IVECO S-Way, featuring an entirely redesigned cabin to meet the needs of drivers and fleet owners, made its debut. A 100% connected and smart vehicle that takes customer focus and efficiency to a new level.

In 2021 IVECO completes the IVECO Way heavy range with the T-Way, the new off-road truck designed and engineered for the toughest missions in the most extreme conditions, which takes over from the legendary TRAKKER.

In this decade, IVECO introduced battery electric technology across its entire portfolio including the eDaily, the electric twin of the iconic Daily (2022), the IVECO eMoovy, born from the partnership with Hyundai, and the IVECO S-eWay the first battery-electric heavy-duty truck fully produced by the brand (2023).

2023 was a milestone year for IVECO, with the renewal of its entire product range of light, medium and heavy vehicles – for the first time in its history with a one-billion-euro investment. The best line-up ever in IVECO’s history, developed focusing on business productivity, driver experience, sustainability, and connectivity, was presented to an audience of 1,500 guests, including partners, customers, journalists, and dealers, at a spectacular launch event in Barcelona.

During this period, IVECO has pioneered Hydrogen propulsion and taken an active role in policy discussions relating to H2 development and participating in EU-funded projects with its light and heavy prototypes to test the technology in real-life operations.

In 2024, IVECO further raised the profile of sustainable transport through a partnership with the legendary band Metallica, using its multi-energy fleet to deliver low-carbon logistics for the European leg of the band’s M72 World Tour, demonstrating how multi-energy technologies can work alongside the logistics of large-scale events.

In 2026, IVECO launches the new Full Range 2026, defined by the unified family colour – the IVECO Grey –  complemented by a Touch of Red on diesel vehicles – reflecting the brand’s heritage and conveying energy, determination, and passion – and Blue on electric vehicles – symbolising innovation, sustainability, and future‑oriented mobility.

The launch marks IVECO’s new brand positioning as a Premium Partner in Motion, combining technology with empathy, design with emotion, and meaningful, people‑centric experiences.